HB Travel’s Cookie Policy

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  • 082 363 9328

  • 4 La Morita, Klein Bron Park, Brackenfell

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Cookie Policy of HB Travel.co.za

This document informs Users about the technologies that help
HBTravel.co.za to achieve the purposes described below. Such technologies allow
the Owner to access and store information (for example by using a Cookie) or
use resources (for example by running a script) on a User’s device as they
interact with hbtravel.co.za.

For simplicity, all such technologies are defined as
"Trackers" within this document – unless there is a reason to

For example, while Cookies can be used on both web and mobile browsers, it
would be inaccurate to talk about Cookies in the context of mobile apps as they
are a browser-based Tracker. For this reason, within this document, the term
Cookies is only used where it is specifically meant to indicate that particular
type of Tracker.

Some of the purposes for which Trackers are used may also
require the User's consent. Whenever consent is given, it can be freely
withdrawn at any time following the instructions provided in this document.

HBTravel.co.za uses Trackers managed directly by the Owner
(so-called “first-party” Trackers) and Trackers that enable services provided
by a third-party (so-called “third-party” Trackers). Unless otherwise specified
within this document, third-party providers may access the Trackers managed by

The validity and expiration periods of Cookies and other similar Trackers may
vary depending on the lifetime set by the Owner or the relevant provider. Some
of them expire upon termination of the User’s browsing session.

In addition to what’s specified in the descriptions within each of the
categories below, Users may find more precise and updated information regarding
lifetime specification as well as any other relevant information — such as the
presence of other Trackers — in the linked privacy policies of the respective
third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of hbtravel.co.za and delivery of the Service

Hbtravel.co.za uses so-called “technical” Cookies and other
similar Trackers to carry out activities that are strictly necessary for the
operation or delivery of the Service.

Third-party Trackers

Managing landing and invitation pages

Other activities involving the use of Trackers Experience

Hbtravel.co.za uses Trackers to improve the quality of the
user experience and enable interactions with external content, networks and

Content commenting Displaying content from external platforms Interaction with external social networks and platforms


HbTravel.co.za uses Trackers to measure traffic and analyse
User behaviour to improve the Service.


The services contained in this section enable the Owner to
monitor and analyse web traffic and can be used to keep track of User behaviour.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by
Google Inc. (“Google”). Google utilizes the Data collected to track and examine
the use of pentravel.co.za, to prepare reports on its activities and share them
with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its
own advertising network.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States –

Privacy Policy

Opt Out


Storage duration:

AMP_TOKEN: 1 hour ga: 2 years gac*: 3 months gat: 1 minute gid: 1 day

User ID extension for Google Analytics (Google Inc.)

Google Analytics on hbtravel.co.za makes use of a feature
called User ID. This setup allows for a more accurate tracking of Users by
associating that User with the same ID over various sessions and devices. It is
set up in a way that doesn’t allow Google to personally identify an individual
or permanently identify a particular device.

The User ID extension might make it possible to connect Data from Google
Analytics with other Data about the User collected by hbtravel.co.za.

The opt-out link below will only opt you out for the device you are on, but not
from tracking performed independently by the Owner. Contact the Owner via the
email address provided in this privacy policy to object to the aforementioned
tracking as well.

Personal Data processed: Cookies.

Place of processing: United States –

Privacy Policy

Opt Out


Display Advertising extension for Google Analytics (Google Inc.)

Google Analytics on hbtravel.co.za might use Google's
Interest-based advertising, 3rd-party audience data and information from the
DoubleClick Cookie to extend analytics with demographics, interests and ads
interaction data.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States –

Privacy Policy

Opt Out


Storage duration:

IDE: 2 years gcl*: 3 months test_cookie: 15 minutes


hbtravel.co.za uses Trackers to deliver personalized
marketing content based on User behaviour and to operate, serve and track ads.

Advertising Remarketing and behavioural targeting

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences
and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from
directly within their own device settings, for example, by preventing the use
or storage of Trackers.

Additionally, whenever the use of Trackers is based on
consent, Users can provide or withdraw such consent by setting their
preferences within the cookie notice or by updating such preferences
accordingly via the relevant consent-preferences privacy widget, if available.

It is also possible, via relevant browser or device
features, to delete previously stored Trackers, including those used to
remember the User’s initial consent preferences.

Other Trackers in the browser’s local memory may be cleared
by deleting the browsing history.

With regard to any third-party Trackers, Users can manage
their preferences via the related opt-out link (where provided), by using the
means indicated in the third party's privacy policy, or by contacting the third

Locating Tracker Settings

Users can, for example, find information about how to manage
Cookies in the most commonly used browsers at the following addresses:

Google Chrome Mozilla Firefox Apple Safari Microsoft Internet Explorer Microsoft Edge Brave Opera

Users may also manage certain categories of Trackers used on
mobile apps by opting out through relevant device settings such as the device
advertising settings for mobile devices, or tracking settings in general (Users
may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions
provided by


(EU and UK), the

Network Advertising Initiative

(US) and the

Digital Advertising Alliance





(Japan) or other similar services. Such initiatives
allow Users to select their tracking preferences for most of the advertising
tools. The Owner thus recommends that Users make use of these resources in
addition to the information provided in this document.

The Digital Advertising Alliance offers an application


that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of
Trackers. However, please note that Trackers help hbtravel.co.za to provide a
better experience and advanced functionalities to Users (in line with the purposes
outlined in this document). Therefore, if the User chooses to block the use of
Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

HB Travel Services CC, 4 La Morita, Klein Bron Park,
Brackenfell, 7560, South Africa

Owner contact email:

[email protected]

Since the use of third-party Trackers through hbtravel.co.za
cannot be fully controlled by the Owner, any specific references to third-party
Trackers are to be considered indicative. In order to obtain complete information,
Users are kindly requested to consult the privacy policies of the respective
third-party services listed in this document.

Given the objective complexity surrounding tracking
technologies, Users are encouraged to contact the Owner should they wish to
receive any further information on the use of such technologies by

Definitions and legal references

Latest update:

22 May


hosts this content and only collects

the Personal Data strictly necessary

for it to be provided.


Contact us:

  • 082 363 9328

  • 4 La Morita, Klein Bron Park, Brackenfell

Book a trip today!​